Branding & Logo Design

Magic Honey

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The visual identity for Magic Honey was developed by Viking Arts, a studio specialized in branding and logo design for the food industry. Led by Márcio Araújo, a branding specialist with over 20 years of experience, the project was created to position the company as an ice cream manufacturer and delivery-based franchise brand.

The symbol features a young stylized bee, representing sweetness, energy, and natural inspiration. The black and yellow palette, inspired by honey, reinforces a strong and memorable visual identity. In addition to the brand identity, the product packaging design was also developed by Viking Arts, strengthening the visual experience of the franchise.​