MAGUILA SOUND

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MAGUILA SOUND is a company specialized in professional audio systems, lighting structures and technical production for medium and large-scale events, operating in concerts, festivals, corporate events and large live productions.

The challenge for Viking Arts, led by creative director Márcio Araújo, was to create a bold and memorable visual identity capable of standing out in the entertainment and live music industry.

The brand icon was designed as a pop art style monkey head, wearing glasses and a cap, expressing attitude, personality and a strong connection with music culture and festival environments. The vibrant color palette — orange, purple and cyan — reinforces energy, creativity and visual impact.

The MAGUILA logotype appears in purple with a strong presence, while the word SOUND, placed below in white with wide letter spacing, creates balance and reinforces the company’s technical authority in sound production.

The branding project developed by Viking Arts included several strategic applications across the company’s operations, such as:

• truck and bus fleet wrapping

• technical crew uniforms

• caps and branded t-shirts

• a streetwear-style clothing line featuring the brand mascot

• visual communication for events, stages and live productions

A complete entertainment branding project, building a vibrant and memorable identity within the world of live music, festivals and large-scale events.​