ALGOritmo

 Tech Channel Branding

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ALGOritmo is a digital channel focused on entertainment and information about the technology universe. The project was designed with a futuristic visual identity, connecting artificial intelligence, robotics, science, and innovation.

The symbol features a humanoid head in profile, representing human intelligence. The back of the head transitions into a digital mesh, symbolizing networks, data flow, and the internet — illustrating the fusion between the human mind and artificial intelligence.

The visual palette is based on technology-inspired blue tones, reinforcing the concept of innovation and the digital environment.

The typography of the name was strategically divided:

• ALGO in white, conveying clarity, logic, and intelligence.

• ritmo in blue, representing the constant flow of information and technological evolution.

The branding was designed to work seamlessly across YouTube, social media platforms, and digital environments, creating a strong and modern identity aligned with the future of technology.

Services developed:

• Logo design

• Visual identity

• Digital branding

• Social media and YouTube applications​​