Branding & Logo Design

LooKIDS

​

The visual identity for LooKIDS was developed by Viking Arts, a studio specialized in branding and fashion brand design. Led by Márcio Araújo, a branding specialist with over 20 years of experience, the project was created to position the company as a premium children’s fashion brand for boys and girls.

The symbol features the silhouette of a young boy reaching for a star, representing dreams, growth, and imagination. The pastel color palette, applied to the lettering and stars, creates a joyful and modern identity. In addition to the logo, Viking Arts developed the complete brand identity, in-store visual communication for shopping malls, and the children’s fashion collections.​