Branding & Logo Design

Pepper Burger's

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The visual identity for Pepper Burger's was created by Viking Arts, a studio specialized in branding and logo design for the food industry. Led by Márcio Araújo, a branding specialist with over 20 years of experience, the project was designed to position the brand within the fast food and delivery burger market.

The visual concept integrates a red chili pepper curved 180° into the Pepper lettering, creating a dynamic symbol that conveys personality and intensity. The black and red palette reinforces energy and bold flavor, inspired by Mexican cuisine with American street food roots.​